Coming Soon

The Concept:

Shadows of Envy is a platform for up-and-coming designers to showcase their collections and gain invaluable exposure.

Shadows of Envy endeavours to be a place of experience, discovery and inspiration, through collections, exhibitions, fashions shows, live events and social functions. The venture will consists of a number of entities which combined together will provide a unique and exciting experience.

Through hosting live shows, exhibitions and events - Shadows of Envy aims to develop relationships between designer, buyers, audiences, critics, media and customers throughout Australia aswell as providing an amazing opportunity for designers to gain valuable exposure and help launch their collections. The designers the concept will cater for (but not limited to) are fashion designers, artists, photographers, make-up artists, hair stylists and filmmakers.

Coming Soon

Shadows of Envy is currently sourcing a venue which will host the following:

1. Live Events - The live events will be the main promotional tool for designers to showcase their work to a large audience. The live events include fashion shows, art / photography exhibitions and independent film showings.
2. Boutique Store/Gallery - will sell the collections which are showcased in the live events. The store will provide the designers an opportunity to make revenue on their collections.
3. Small Bar - During the evening the venue will transform from a boutique store into a small bar which will then be the basis for the live events. The small bar will also provide a great social environment and networking opportunity for designers to interact with buyers and customers. The bar will serve a variety of food and beverages from boutique Australian suppliers.

Each of the entities will ultimately complement each other to provide a unique and cultural experience.

Vision

• To contribute to the broader cultural life within the Sydney Central Business District.
• To make emerging and experimental fashion/art accessible and inclusive to a wider range of audiences.
• To foster the professional development of designers and provide a creative hub in which to exhibit, promote and sell new collections. Shadows of Envy will also provide guidance for new designers to help prepare them for the commercial industries.
• To provide valuable commercial experience for young models, make-up-artists, hair stylists, fashion show co-ordinators, fashion photographers, fashion videographers and event co-ordinators.

Designer Opportunities:

Shadows of Envy will implement and rotation policy to ensure that many different designers will have the opportunity to showcase their collections. Each designer will have a time period to showcase their collections, at the beginning of each time period they will participate in a live event. The idea is that the customers will view the live event and then have a period to purchase from the collection throughout the time period. For example and fashion designer will be allocated a time period of 2 weeks. On the first day of the time period, the designer's collection will feature in the live fashion catwalk show, during the show we will notify the audience that the collection will able available to purchase in the boutique store over the next two weeks, which of course will allow the audience an opportunity to purchase items from the collection (over the next two weeks).

The boutique store will work similar to a pop-up store with one main difference - Shadows of Envy's staff will handle all the sales and returns (instead of the individual designers handling their own sales). Each fashion designer will be allocated a section of the boutique store to display their collections. Artist and photographers will be able to display their works thoughout the venue. All designers will need to apply to have their collections displayed as certain criteria will need to be abided to (to ensure the quality of the collections).